Ten years ago, Micah was helping out Matt Hector Ruiz, who was starting a tequila company. The went to Morelos, Mexico where Micah began bringing back the juice and sharing it. His role became helping to bring the agave spirits to the United States. The next step was to create a business plan and raise funds. There is so much to the rich history of distilling in Morelos. The connection to the technology goes back generations. It’s a family product. What they produce is not tequila and it’s not mezcal. They create Avila. This episode is an amazing education and discovery of agave spirits and what makes Revel special.
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Highlights From our Discussion: